Kunal Shah is an Indian entrepreneur and investor, best known as the founder of CRED, a fintech company that rewards users for paying credit card bills. Before CRED, he founded FreeCharge, a digital payments platform, which was later acquired by Snapdeal.

Born in Mumbai, Shah pursued a Bachelor of Arts degree in Philosophy from Wilson College and later enrolled in an MBA program at Narsee Monjee Institute of Management Studies, though he dropped out to pursue his entrepreneurial ventures.

Shah is recognized for his insights into consumer behavior and has been a vocal commentator on India's startup ecosystem and digital economy. He is also an angel investor, supporting numerous startups in various sectors.

Under his leadership, CRED has grown significantly, becoming a prominent player in India's financial technology sector. The company focuses on building a trusted community for creditworthy individuals and offers various financial products and services.